Home Imagination Platform

IKEA · Design research program · 2026

Reframing IKEA's home-planning AI from a configurator that helps you buy into a companion that helps you imagine.

Good Food

Self-initiated · Product development · 2026

A living almanac of the world's home cooking. Designed, built and shipped solo.

Better Living Platform

IKEA · Concept development · 2025

Taking untapped, female-led households as a vehicle for new IKEA services.

The Next Many

IKEA · Design research · 2025

A data-driven study of who "the many" are becoming, across four markets.

Second-hand Marketplace

IKEA · New product development · 2022–2025

One place to buy, sell and care for second-hand IKEA furniture. A Cannes Lions winner.

Future of Engagement

IKEA · Design research · 2022

A brand-agnostic framework for where engagement is heading, across four markets.

Environmental Footprint Insights

PwC · New product development · 2021

A CO2 tool that makes each employee's mobility emissions personal. Dutch Creativity Awards.

AirPaths

JD.com Logistics · Concept exploration · 2018

Urban use cases for JD.com drone delivery in dense cities.

AI to detect online propaganda

Baidu × Tang Consulting × iCenter · Design research · 2018

Turning the qualitative tells of propaganda into signals an AI could learn.

Meera

Self-initiated · Social innovation · 2017

A social enterprise turning refugees' materials into income and self-reliance.

RFID accessibility concept

Hands-free Transit

Fray Servando Library · Design research · 2016

An RFID bracelet letting blind riders pay and board Monterrey's buses hands-free.